Natural Health for 2017: Top Ten Trends - Natural Products - Strategic Advice
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Natural Health for 2017: Top Ten Trends

Natural Health for 2017: Top Ten Trends

The world of natural health is changing all the time, and keeping track of what’s going on can be a challenge. To simplify things, here’s a run-down of the products and concepts on the rise this year, in no particular order.

1) Digestive health

A couple of decades ago, only a few health nuts were concerned with their gut health. Nowadays, everyone knows what a probiotic is. Yoghurt manufacturers may be touting “Added probiotics”, but the informed consumer knows that’s not enough. They want high doses of CFUs, with 100 billion not being too much to ask for.

Fermented foods are also growing in popularity, for the same reason.

2) Adaptogens

Managing stress is taking a new form with adaptogens, which change what they do for you, depending on what you need. Their ability to balance hormones acts as a tonic to the body and helps it cope better with stress.

Products like moringa, ashwagandha, maca, eleuthero, ginseng, liquorice and rhodolia are popular examples.

3) Non-psychoactive cannabis

With the government giving the green light this year on the use of medicinal cannabis, with standards still to be published, while you won’t get high on cannabidiol (CBD), it does have many healing benefits. As a result, it’s starting to show up in powders, sprays and suppositories, along with super-food snacks and skin-care ranges.

4) Plant protein

With the bad press factory-farmed meat has been getting, meat-free Mondays are on the rise.

Alternative sources of protein, like legumes, hemp, quinoa, chia and other seeds and nuts are becoming more popular.

5) Natural sweeteners

Reducing sugar extends from choosing products lower in sugar off the shelf through to using alternative sweeteners at home.

With saccharin and aspartame having fallen out of favour, sales of replacements like stevia, xylitol and sucralose are growing.

6) Anything that fights inflammation

Now that inflammation has been exposed as the cause of many ailments, foods and supplements that combat it are king.

Products containing anti-inflammatory ingredients such as curcumin, boswellia and galactolipids in any form will be on the rise, as will substitutes for foods that have gained a reputation for being inflammatory, like gluten and dairy.

7) Covering the bases

Products that pack a punch from a whole bunch of components are definitely on trend. Think protein powder made from chia, spirulina, quinoa, pea, chlorella, sachi inchi and pumpkin.

Or water treatment powder that not only counteracts chlorine and alkalises your water, but also contains 75 trace minerals and acts as an antioxidant.

8) Ethical sourcing

As consumers learn more about the effects on the environment and at-risk communities of products that come from less than ethical sources, they are asking more questions. They are now far more likely to buy organic, or at least environmentally-friendly, sustainable and Fairtrade-type products, especially if they have a low-carbon footprint.

9) Clean food

It’s no longer ok with the educated consumer to pay for fillers or adhesives that make life easier and more profitable for product manufacturers.

Health products that are close to whole foods and which are processed as naturally as possible are becoming more and more popular. When people can recognise the ingredients on the label, they’re happy.

10) Unconventional delivery methods

It seems consumers are tired of pills and looking for new ways of getting in their daily dose of supplements. We’re talking powders that can be blended into smoothies, gummies you can suck, medicinal beverages, homeopathic spray treatments and electrolytes that can be blended into water bottles.

As you make decisions about what to stock for this year, and which suppliers to buy from, take these things into account. Also remember to let your customers know why you are choosing the products you do. Building a reputation for integrity and credibility will do wonders for your business.

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