GOED bids farewell to its founder – Adam Ismail - Natural Products - Strategic Advice
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GOED bids farewell to its founder – Adam Ismail

GOED bids farewell to its founder – Adam Ismail

You may (or may not) have heard of Adam Ismail. Either way, he has played a pivotal role in the establishment and success of the omega-3 market over the past decade.

As the founder and executive director of the trade association, Global Organization for EPA and DHA (GOED), Adam recently announced his resignation as leader of the association.

We reflect on all that he has done to build not only a successful organisation, but a sophisticated one that sees new product development each year.

How has Adam Ismail made his mark?

Today, GOED is well-known as a highly accountable association, comprised of manufacturers, marketers and supporters of EPA and DHA omega-3 fatty acids. Adam has strived to establish an association where all members act together to educate consumers and work with government groups and health care communities in growing a responsible and high-quality trade market for omega-3 fatty acids.

But the GOED and the omega-3 industry has experienced its fair share of setbacks since its inception in 2000, and subsequent founding in 2006. During Adam’s tenure with the association, the GOED suffered a heavy blow amid 2013 news reports that a study linked high levels of omega-3 fatty acids and prostate cancer.

However, in the wake of this blow the GOED did not back down and launched the Omega-3s: Always a good idea campaign, aimed at reaching global consumers to pass on the message of the benefits of omega-3s. The program proved to be a success, with the category quickly returning to growth status. 2016 sales of omega-3s had increased to 1.9%, with future success and innovation looking bright.

With increased sales growth, consolidation of GOED sectors and an influx of funding moving into the market, the omega-3 sector has matured significantly over the past decade. Large companies began to sit up, take notice and invest in future innovation.

Adam Ismail’s final sentiments about the market

Adam is set to officially step down from his positon at the end of February 2018. He believes that it is the duty of the GOED to not only create more and equal opportunity within the nutrition science market, but also to bring supplement industry associations to a global stage.

He stands by the belief that the industry needs to address global issues and contend with trends which aim to divide nutrition into fortified food and pharmaceuticals.

While Adam has not made a statement about his future endeavours as yet, we wish him well in next journey. We salute him for his outstanding contributions to growing the highly successful and responsible GOED association and, in turn, the omega-3 industry.

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