Follow up on Vitafoods Europe 2017 - Natural Products - Strategic Advice
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Follow up on Vitafoods Europe 2017

Follow up on Vitafoods Europe 2017

Vitafoods Europe 2017 was a huge success, with a 13% increase in visitors from last year’s event, and a 15% increase in companies exhibiting.

Following up on our article last month on the Expo that took place in Geneva, this month we bring you some interesting details of the emerging trends and ingredients to come out of Vitafoods Europe 2017.

Sports Nutrition follow up

Regulation changes in June 2016 determined that sports nutrition supplements are a food like any other. ESSNA’s (European Specialist Sports Nutrition Alliance) stance is that many sports nutrition supplements are different – in that they are designed for people that are training and exercising regularly, and contain specific ingredients to assist them in their endeavours.

ESSNA is of the opinion that some regulation is necessary, as certain players in the sports nutrition field have triggered a bad reputation for the industry. With specific regulations in place this may be avoided in future. ESSNA continues to work hand-in-hand with the regulation authorities to overcome the difficulties the industry faces with regards to regulating their products.

Ingredients and products

Seaweed:
Whilst seaweed is generally considered to form part of Asian cuisine – for example, in sushi – this superfood ingredient was well-represented at the Expo. Irish supplier Marigot showcased its award-winning seaweed-containing, multi-mineral complex, Aquamin.

Studies have shown seaweed to contain antioxidant, antimicrobial and anti-inflammatory properties. This ingredient is starting to gain popularity in the West now, due to its wonderful benefits. It’s also very functional as a salt replacement.

Omega-3s:
Omega-3s continue to dominate the industry and were also a much-discussed ingredient at the Expo. They offer health benefits across the age span – from pregnancy and infancy through to old age, with strong evidence for their efficacy in cardiovascular disease, behavioural disorders and aging in terms of cognitive decline.

Apart from small populations that consume large amounts of fish in their day-to-day diets, most people across the globe do not ingest enough Omega-3s, hence the need for good quality supplements. Worth an estimated €1.3 billion, the Omega-3 category has seen remarkable growth over the last two decades.

Probiotics:
It comes as no surprise that probiotics were a popular topic of discussion at this year’s Expo, with the Probiotic Resource Centre making its debut too. A high-demand ingredient in functional foods, probiotics have become a household term as consumers become more widely educated as to their benefits in supporting digestive health.

Research from Japan indicates that gut health may hold the key to a long life. The Japanese population has the highest number of people over 100 years old, an impressive 65 000! It is thought that this longevity and staying healthy for longer could be linked to the Japanese diet: rich in fermented foods which provide an array of probiotics and prebiotics essential for maintaining a healthy gut.

A hub of information for everyone in the nutraceutical industry, Vitafoods offers valuable information to suppliers, manufacturers and consumers alike. Anyone with an interest in this dynamic field should really make the effort to attend next year’s Vitafoods Europe Expo at the Palexpo in Geneva taking place from 15 – 17 May 2018.

 

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