About Us - Natural Products - Strategic Advice
page-template-default,page,page-id-16276,bridge-core-1.0.4,ajax_fade,page_not_loaded,,qode-child-theme-ver-1.0.0,qode-theme-ver-18.0.9,qode-theme-bridge,wpb-js-composer js-comp-ver-5.7,vc_responsive

About Us

NP-SA: Experts in their field

With 40 years of unrivalled experience and a broad knowledge of both dietary supplements, health supplements and complementary medicines, Bruce Dennison is a true expert in the field of health foods and dietary supplements.

In 1974, Bruce joined one of South Africa’s most well-respected companies, Vital Health Foods where he sat as joint Managing Director. He retired from Vital Health Foods in 2009 to focus on an independent venture, known today as the equally well-respected, NP-SA.

Career Hallmarks


    • Helped build international recognition of South Africa’s health food industry during the Apartheid era
    • Chairman of the Health Products Association of South Africa (HPA) for 19 years and now the association’s Honorary President.
    • A founding member of the International Alliance of Dietary/ Food Supplement Association (IADSA), and Vice Chairman of IADSA for 9 years

Today, Bruce regularly attends trade shows across the globe to stay abreast of product and industry trends and still works closely with IADSA, representing HPA South Africa at IADSA AGMs and other meetings.

But what do these accolades mean to an entrepreneur or business looking to market, develop or bring a new natural product to the South African or African market?

Essentially, it means that you have access to an invaluable resource, well-versed in the intricacies, regulations and protocols required to streamline and simplify the registration process.

Bruce W. Dennison

Associate Partners

International companies looking to launch natural products in South Africa now have access to our associate partner, PharmaReg and the expert advice of US industry expert, Randy Dennin.


Learn more about PharmaReg,  here.